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    % revenue from new products/service (not incremental improvements) to all products/services revenue in a time period

    by Jim Nelson 11/12/2018 03:50 AM CST

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          % Revenue New products/services = Revenue from new products/services divided by Revenue from all products/services.

          Only includes products/services of breakthrough characteristics, not incremental.  The timeframe is designated based on lifecycle and introduction of similar or other products/services.

          This is a different way of measuring and comparing % new products/services to all products/services produced and provides insight on Innovation ROI.

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