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Please explain how the measure is used with a specific example
Non-Intelligent Failures are failures that should have been avoided by taking advantage of existing research.
Intelligent failures are failures associated with attempts at innovation where you were pushing the boundary into the unknown (no available research so you are venturing into new territory). Simulation & prototyping are usually the means of determining viability, and when failures occur in these scenarios they are looked upon favorable as we are gaining new knowledge (and we ensure our knowledge management system is updated to reflect conditions for failure so that that particular track is not explored further to prevent wasting of resources).
Intelligent Failure Rate is a measure that tells your organization whether or not you are exploring the boundary of "what's possible" and "what is known" vs. "unknown unknowns". For breakthrough innovations, we expect an intelligent failure rate around 15 - 20%.
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